Data has long been a core pillar through which Travel Wisconsin builds its approach to marketing the state as a premier travel destination. Good research is so invaluable to the decisions we make that we share that data with you to help inform your marketing decisions as well.

Delivering Maximum ROI

Learn how we’ve taken our data-driven approach to a new level with our industry-leading Propensity to Visit Model. This proprietary model identifies the maximum return on investment opportunity for our advertising using data from leading market research experts Longwoods International and visitation intelligence company Arrivalist, along with the support of our advertising agency of record, Hiebing.

Outdoor Recreation Research

Our Office of Outdoor Recreation has compiled reports and research related to the benefits and trends of outdoor recreation.

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Family Kayaking on Namekagon River

Your Industry Services Contacts

Headshot of Julie Fox

Julie Fox Northwest Regional Tourism Specialist

Headshot of Drew Nussbaum

Andrew Nussbaum Southwest Regional Tourism Specialist

Headshot of David Spiegelberg

David Spiegelberg Southeast Regional Tourism Specialist

Headshot of Jeff Anderson

Jeff Anderson Northeast Regional Tourism Specialist