Connecting Wisconsin: A Broadband
Toolkit for Rural Economic Development

Broadband Toolkit Modules

Introduction

Broadband is essential for the economic well-being of communities and is a crucial infrastructure for creating an economy for all in Wisconsin. However, expanding broadband infrastructure and maximizing broadband adoption can be complex and challenging. This toolkit aims to help economic development professionals and planners by providing a foundation for developing broadband infrastructure. It identifies key partners and resources to support communities at both local and regional levels and assists in creating tailored solutions to meet the specific needs of Wisconsin’s rural regions.

Economic Impact of Broadband in Rural Wisconsin

Broadband significantly impacts Wisconsin’s rural economy by unlocking new opportunities for growth and development. High-speed internet improves market access for local businesses, enabling them to reach wider audiences through e-commerce and digital platforms. It supports remote work, attracts new investments, and empowers farmers with precision agriculture tools. Additionally, broadband enhances educational resources, remote learning, and telemedicine access, ultimately improving the overall quality of life.

Robust broadband infrastructure fosters innovation and entrepreneurship by supporting tech startups and providing access to global markets. It acts as a catalyst for economic vitality, bridging the gap between rural and urban areas and driving sustainable progress. Additionally, broadband enhances quality of life in rural areas by fostering connectivity and social engagement, which reduces isolation. By improving access to essential services and economic opportunities, broadband helps retain residents who might otherwise relocate to urban areas in search of better connectivity and prospects.

The Economic Advantages of Rural Broadband

In 2024 the Center on Rural Innovation (CORI) published Beyond Connectivity: The Role of Broadband in Rural Economic Growth and Resilience , the study analyzes economic data and finds that rural counties with high broadband adoption rates of over 80% have significant advantages over those with low usage, including:

213% higher business growth

Rural counties with high broadband usage tend to see an increase in new businesses, while similar counties with low broadband access are losing businesses. On average, rural areas with low broadband usage lose three or more businesses each year. This decline in business activity likely leads to fewer job opportunities for residents, resulting in a noticeable population decrease.

10% higher self-employment growth

Broadband access plays a crucial role in helping rural residents start businesses by connecting them to global markets and essential resources like banks and venture capital. Broadband allows entrepreneurs to conduct market research, utilize digital marketing, and engage in e-commerce. Additionally, broadband facilitates remote work, broadening the potential workforce and decreasing reliance on proximity to urban areas. Consequently, rural communities with higher broadband adoption rates have seen a significant rise in business startups.

44% higher GDP growth

High broadband usage in rural communities fosters an environment that supports local businesses, leading to a chain reaction of growth and innovation that strengthens the economy. Access to enhanced broadband services provided by local providers boosts the economic vitality of these rural areas.

18% higher per capita income growth

Counties with high broadband adoption rates (over 80%) primarily served by small providers saw an 18% increase in per capita income from 2020 to 2022. This means that, on average, residents in these counties earn nearly $500 per person each year.

47% increase in telehealth utilization

Improving healthcare access not only benefits community health but also plays a crucial role in economic stability; a healthier population is more productive and better able to sustain economic growth.

Expanding broadband access in rural Wisconsin is not just about improving connectivity; it’s about transforming lives and communities. By enhancing market access for local businesses, supporting educational opportunities, and improving healthcare services, broadband plays a vital role in fostering economic growth and resilience. As rural areas continue to embrace the digital age, the potential for innovation and entrepreneurship will flourish, leading to a more vibrant and sustainable future. Investing in broadband infrastructure is essential for ensuring that all residents can thrive, bridging the divide between rural and urban areas, and creating a stronger, more connected Wisconsin for generations to come.