organization profile

Madison Regional Economic Partnership

About Us

MadREP fills an essential role in the Wisconsin economic development landscape. We serve as a partner and collaborator to the Wisconsin Economic Development Corporation, state agencies, economic development initiatives within counties, municipalities, chambers of commerce, and the private sector.

Our primary industries in the Madison Region produce advancements that make global impact — from the discovery of the blood thinner Warfarin, to the first detection of Vitamin A, to the creation of an electronic medical record system that now serves over half the United States’ population. Our region boasts particular strengths in five target sectors: advanced manufacturing, agriculture, food, and beverage, healthcare, information technology, and bioscience.

Our Mission

Through a comprehensive regional approach to economic development, the strategic pursuit of job creation and business growth in target clusters, and a coordinated talent development pipeline, MadREP leads the expansion and innovation of a dynamic economy where people and businesses thrive.

Who We Serve

Over one million people choose the eight-county Madison Region of south central Wisconsin as their home. We live, work and play throughout Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk Counties.

  • Proactive business development, retention, and expansion efforts
  • Targeted business attraction via outreach to site selection professionals and in response to prospect inquiries
  • Strategic development of primary industries, including agriculture, information technology, life sciences, healthcare, and advanced manufacturing
  • Expansion of international opportunities for regional businesses, including exporting and foreign direct investment
  • Delivery and analysis of economic data that affects the Madison Region
  • Mapping of industry supply chains to identify and address gaps, disconnects, and opportunities
  • Convening education/workforce/talent development professionals and business/industry representatives to address human capital needs
  • Support of physical innovative spaces and expansion of entrepreneurship resources across the region
  • Technical assistance to start-ups and entrepreneurs, including help with market valuation, market position, and value proposition
  • Marketing the Madison Region’s economic development assets and opportunities to national and international audiences
  • Expanding access to business and leadership opportunities for emerging and minority professionals
  • Convening the region’s economic development professionals to collaborate and leverage resources to achieve common goals