MadREP fills an essential role in the Wisconsin economic development landscape. We serve as a partner and collaborator to the Wisconsin Economic Development Corporation, state agencies, economic development initiatives within counties, municipalities, chambers of commerce, and the private sector.
Our primary industries in the Madison Region produce advancements that make global impact — from the discovery of the blood thinner Warfarin, to the first detection of Vitamin A, to the creation of an electronic medical record system that now serves over half the United States’ population. Our region boasts particular strengths in five target sectors: advanced manufacturing, agriculture, food, and beverage, healthcare, information technology, and bioscience.
Through a comprehensive regional approach to economic development, the strategic pursuit of job creation and business growth in target clusters, and a coordinated talent development pipeline, MadREP leads the expansion and innovation of a dynamic economy where people and businesses thrive.
Who We Serve
Over one million people choose the eight-county Madison Region of south central Wisconsin as their home. We live, work and play throughout Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk Counties.