About Us

Since 1954, Polaris has proudly defined, re-defined and then raised the bar again for the powersports industry. It is reflected in the innovation we bring to the products we design and experiences we create for all those who play, work and THINK OUTSIDE.

At Polaris, we take great pride in our history as a category pioneer and current position as the global industry leader in powersports. But with leadership comes a responsibility to keep pushing the industry forward — and there are always more people in more places who could benefit from an invitation to THINK OUTSIDE. That’s why our strategy focuses on staying ahead of our customers' needs. We will continue to deliver through elevated experiences, inspirational brands and rider-driven innovations, backed by the best and brightest people in the industry. This is what leading from the front means for Polaris. It’s a role we embrace to the fullest.

Our Mission

Powering passion and pioneering new possibilities for all those who play, work and THINK OUTSIDE.