About Us

Wisconsin's natural assets beckon us to come out and play, and Wisconsinites consistently answer the call​. Raising the state's profile and ensuring a robust outdoor economy benefits Wisconsin and its residents. The Office of Outdoor Recreation works to connect partners and provide a central resource to support and uplift the growing outdoor recreation industry.​

Our Mission

To support and uplift the outdoor recreation industry and its partners for the economic health and overall well-being of the state and its residents. ​​​

Who We Serve

The Office of Outdoor Recreation acts as a central hub for Wisconsin’s outdoor industry, drawing connections between the brands that call Wisconsin home, the outdoor recreation activities they support, and the communities in which we recreate.