Resource Details

Agriculture, Business, Food & Beverage

Farmers Market Promotion Program

The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products by developing, coordinating, expanding, and providing outreach, training, and technical assistance to domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, online sales or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant and direct producer-to-institutional marketing) market opportunities. A 25% match is required.

There are two types of FMPP grants, Capacity Building (CB) and Community Development Training and Technical Assistance (CTA). CB projects are intended to assist farm and ranch operations serving local markets to build long-term organizational capacity, while CTA projects seek to provide outreach, training, and technical assistance to this same audience.

Projects can include, but are not limited to, market analysis and strategic planning, producer or market manager training and education, online sales operation or expansion, producer and consumer outreach, producer marketing and promotion assistance, producer-to-consumer networks and organizations, and technical assistance to support small- and mid-sized producers in compliance with regulatory and buyer requirements for direct marketing opportunities.


All applicants must be domestic entities owned, operated and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include: agricultural businesses and cooperatives, Community Supported Agriculture (CSA) networks and associations, Food Councils, economic development corporations, local governments, nonprofit and public benefit corporations, producer networks or associations, regional farmers’ market authorities, tribal governments.

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