Resource Details

Business

Something Special from Wisconsin™

Something Special from Wisconsin (SSfW) is a trademarked marketing program. Businesses can apply to use the SSfW logo if at least 50% of the value of the product or service is attributable to Wisconsin ingredients, production or processing activities. Every dollar spent on SSfW products supports local farmers, food processors, entrepreneurs, our communities and their livelihood, as well as the Wisconsin way of life. Any business, no matter how large or small, may participate in the SSfW program. Currently there are more than 450 members. The SSfW program positively impacts the sales of new and existing agriculture related businesses by expanding the sale of Wisconsin produced products and assisting members with accessing new sales channels. Products displaying the logo enjoy a strong competitive edge with consumers and members report increased sales as a result of SSfW membership.

Eligibility

Businesses can apply to use the SSfW logo if at least 50 percent of the value of the product or service is attributable to Wisconsin ingredients, production or processing activities. Nominal registration fees are based on gross sales from the previous year.

Top Benefits

  • Enhance value perception of Wisconsin-made products
  • Opportunities to participate in economic development and marketing driven activities
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Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)

We will deliver efficient and effective programs and services to Wisconsin agriculture, consumers, and businesses, to provide market confidence and to enhance competitiveness and profitability.​

Contact

Lois Federman

608-354-6146

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