Something Special from Wisconsin (SSfW) is a trademarked marketing program. Businesses can apply to use the SSfW logo if at least 50% of the value of the product or service is attributable to Wisconsin ingredients, production or processing activities. Every dollar spent on SSfW products supports local farmers, food processors, entrepreneurs, our communities and their livelihood, as well as the Wisconsin way of life. Any business, no matter how large or small, may participate in the SSfW program. The SSfW program provides marketing and business opportunities for small to medium sized businesses who may not be able to afford to pay for additional marketing staff or agency-contracted work. Currently there are more than 450 members. The SSfW program positively impacts the sales of new and existing agriculture related businesses, services and events by expanding the sale of Wisconsin produced products and assisting members with accessing new sales channels. Products displaying the logo enjoy a strong competitive edge with consumers and members report increased sales as a result of SSfW membership.
Businesses can apply to use the SSfW logo if at least 50 percent of the value of the product or service is attributable to Wisconsin ingredients, production or processing activities. Nominal registration fees are based on gross sales from the previous year