Resource Details

Business, Economic Development

Main Street Program

Two programs exist to assist Wisconsin communities with revitalization efforts: Main Street and Connect Communities. These programs help local leaders leverage the unique assets of their downtowns and commercial districts, providing access to resources and networking opportunities to support local revitalization efforts. Participants in both the Wisconsin Main Street Program and the Connect Communities Program receive operational assistance including access to educational workshops, webinars and conferences; networking opportunities; and an online resource guide—all designed to facilitate revitalization of downtowns and urban commercial districts. This is a technical assistance program; therefore no funding is provided directly.


A participating community must have an organization or group that focuses on downtown/historic commercial district issues, be able to commit to participation in education and training opportunities, and fulfill annual reporting requirements.

Top Benefits

  • Expected to assist 34 Main Street communities, f training, façade renderings, small business consultations, and hiring of outside consultants to address topics such as business recruitment & retention, branding, historic preservation planning and event development
  • Supports downtown community development

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